Last updated: February 26, 2026
By accessing or using the Guestally platform and services ("Services"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to all of these Terms, you may not access or use our Services. These Terms constitute a legally binding agreement between you and Guestally. If you are using the Services on behalf of a business or organization, you represent that you have authority to bind that entity to these Terms.
Guestally provides an AI-powered guest engagement platform designed for boutique hotels. Our Services include:
To use our Services, you must create an account or have one provisioned for you by an authorized administrator. You agree to provide accurate, current, and complete information during registration, maintain the security of your password and account credentials, promptly update your information if it changes, and accept responsibility for all activity under your account. You must be at least 18 years old to create an account. Each account is for a single individual and may not be shared.
As a user of our Services, you agree to:
As a Hotel Partner using the Guestally platform to send SMS messages to guests, you agree to the following:
You will only send messages to guests who have explicitly opted in to receive text communications from your property through one of the Guestally-provided consent mechanisms (text keyword opt-in or web form opt-in). You will not upload, import, or message phone numbers for which you have not collected valid SMS consent.
You will honor all opt-out requests immediately. The Guestally platform processes STOP requests automatically, but you must not attempt to circumvent opt-outs or re-add opted-out numbers through any means.
You will not use the Guestally platform to send messages that contain prohibited content as defined by carrier guidelines, including but not limited to: illegal content, SHAFT content (sex, hate, alcohol, firearms, tobacco), cannabis-related offers, or any content that violates applicable law.
Your Guestally-provided phone number is dedicated to your property and registered with carriers on your behalf. You may not use this number outside of the Guestally platform or for purposes unrelated to guest communication. If your subscription is terminated, the phone number will be deprovisioned and may not be transferred.
Guestally registers your phone number with US carriers via A2P 10DLC on your behalf. You agree to provide accurate business information required for this registration, including your legal business name, EIN or tax ID (if applicable), and business address. Providing false information may result in carrier suspension and account termination.
Guest communication data collected through your dedicated phone number belongs to you. However, Guestally retains the right to process this data as necessary to operate the platform and deliver services. Upon termination, you may request an export of your guest data within 30 days. Opt-out records are retained by Guestally indefinitely to prevent future compliance violations.
You may not use our Services to:
Our Property: The Guestally platform, including all software, design, logos, trademarks, and content created by Guestally, is our proprietary property and is protected by intellectual property laws. You may not copy, modify, distribute, or create derivative works based on our platform without our written consent.
Your Content: You retain ownership of all content you create and upload to the platform, including knowledge base entries, property information, and configuration data. By using our Services, you grant Guestally a limited license to use your content solely for the purpose of providing the Services to you.
AI-Generated Content: Responses generated by our AI are provided for your use within the context of the Services. You are responsible for reviewing and approving AI-generated content before it is sent to guests.
Subscription fees are billed according to your selected plan tier. All prices are quoted in US Dollars. Payments are processed securely through Stripe. Applicable taxes will be added where required by law. You are responsible for providing accurate billing information and keeping your payment method current.
With respect to guest data processed through our platform, you (the hotel property) are the data controller, and Guestally acts as the data processor. You are responsible for ensuring that your collection and use of guest data complies with applicable privacy laws. Guest communication data may be processed by third-party AI services for the purpose of generating automated guest engagement responses and campaign content. Guest data is processed on behalf of, and at the direction of, the Hotel Partner and is isolated per Hotel Partner account. For more information about how we handle data, please refer to our Privacy Policy.
You represent and warrant that you have obtained all necessary consents from guests before sending them SMS communications through our platform, including compliance with the Telephone Consumer Protection Act (TCPA) and any applicable state laws. You are solely responsible for maintaining records of consent and honoring opt-out requests. Guestally is not liable for your failure to obtain proper consent or comply with telecommunications regulations.
Our platform integrates with third-party services including Stripe (payment processing), Twilio (SMS infrastructure and phone number provisioning), SendGrid (email delivery), and AI language processing services for automated response generation. Twilio provisions and manages the dedicated phone numbers assigned to each Hotel Partner through the Guestally platform. Your use of these services through our platform is subject to their respective terms of service and privacy policies. Guestally is not responsible for the practices or policies of these third-party providers.
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. AI-generated responses may not always be accurate, complete, or appropriate. You are responsible for reviewing and verifying all AI-generated content before it is communicated to guests. Guestally does not guarantee any specific revenue outcomes, occupancy improvements, or upsell conversion rates from using our Services.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, GUESTALLY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO GUESTALLY IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
You agree to indemnify, defend, and hold harmless Guestally and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Services, your violation of these Terms, your failure to obtain proper guest consent for SMS communications, or your violation of any applicable law or regulation, including TCPA requirements.
Either party may terminate the use of Services at any time. Guestally may suspend or terminate your access to the Services immediately if you breach these Terms or engage in prohibited conduct. Upon termination, your right to use the Services will cease immediately.
Upon cancellation or termination of your subscription:
After 30 days, we may delete your data in accordance with our Privacy Policy.
These Terms shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict of law provisions.
Any dispute arising out of or relating to these Terms or the Services shall be resolved through binding arbitration administered in Fulton County, Georgia, in accordance with the rules of the American Arbitration Association. The arbitrator's decision shall be final and binding.
CLASS ACTION WAIVER: YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. You waive any right to participate in a class action lawsuit or class-wide arbitration against Guestally. Either party may bring claims in small claims court if eligible.
Guestally reserves the right to modify these Terms at any time. We will provide at least 30 days' notice of material changes by sending an email to the address associated with your account. Your continued use of the Services after the effective date of any modifications constitutes your acceptance of the updated Terms. If you do not agree with the modified Terms, you must stop using the Services.
If you have any questions about these Terms of Use, please contact us at: