Last updated: February 26, 2026
Guestally ("we," "us," or "our") operates an SMS-based guest engagement and upsell automation platform for boutique hotels. Guestally is a platform provider. We provide the technology and infrastructure that enables our hotel partners ("Hotel Partners" or "Partners") to communicate with their guests via SMS text messaging. Each Hotel Partner operates its own dedicated phone number through the Guestally platform and maintains its own consent relationships with its guests. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at guestally.ai and use our services. Please read this policy carefully. By accessing or using our services, you agree to the collection and use of information in accordance with this policy.
We collect the following categories of information:
When you create an account, we collect your name, email address, password (stored in hashed form), and hotel property details such as property name, timezone, phone number, and email address.
When guests interact with your property through our platform, we process SMS messages, guest phone numbers, email addresses, conversation history, and any information guests provide during those conversations.
Guest data is collected and processed on behalf of, and at the direction of, the Hotel Partner with whom the guest has a relationship. Guest data is isolated per Hotel Partner. Information collected through one hotel's phone number is never shared with or accessible to other Hotel Partners on the platform.
We store knowledge base content you create, property settings and configuration, staff member information, upsell offers, recommendation catalogs, and automation pipeline settings.
Payment processing is handled by Stripe. We do not store full credit card numbers. We retain Stripe customer IDs, subscription IDs, and transaction records for billing and revenue attribution purposes.
We automatically collect information about how you interact with our platform, including IP addresses, browser type, device information, pages visited, features used, and timestamps.
When you submit your email address to download resources such as our Upsell Playbook, we collect and store your email address for resource delivery and future communications about our services.
We use the information we collect to:
We do not sell your personal information. We share information only in the following circumstances:
We use minimal tracking technologies. Our platform uses authentication tokens stored in your browser to maintain your login session. We do not use third-party advertising cookies or tracking pixels. We may use essential cookies for session management and security purposes.
We implement industry-standard security measures to protect your information, including encryption in transit (TLS/SSL), password hashing using bcrypt, JWT-based authentication with short-lived access tokens, role-based access controls, tenant isolation ensuring Hotel Partners can only access their own data, and rate limiting to prevent abuse. While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
We retain your information for as long as your account is active or as needed to provide our services. Conversation data is retained for the duration of your subscription and may be archived for knowledge base improvement. Upon account cancellation, we retain your data for 30 days to allow for reactivation, after which you may request deletion. We may retain certain information as required by law or for legitimate business purposes. Guest opt-out records are retained indefinitely to ensure opted-out guests are never re-messaged, even if other data is deleted.
Depending on your jurisdiction, you may have the following rights regarding your personal information:
To exercise any of these rights, please contact us at support@guestally.ai.
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information promptly.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
To exercise your CCPA rights, please contact us at support@guestally.ai.
Our services are currently designed for use in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our database is operated.
Our website does not currently respond to Do Not Track (DNT) signals. We do not track users across third-party websites.
Guestally operates as a platform provider that enables Hotel Partners to communicate with their guests via SMS text messaging. Each Hotel Partner is assigned a dedicated phone number through the Guestally platform. Guests interact with their hotel's phone number, not a shared Guestally number. Guestally provides the technology infrastructure, message delivery, compliance tooling, and automation capabilities that power these communications on behalf of each Hotel Partner.
Messages sent through the Guestally platform on behalf of Hotel Partners may include:
Hotel guests opt in to receive SMS messages from a specific Hotel Partner through one of the following methods: (a) by texting a keyword (such as "HELLO") to the Hotel Partner's dedicated Guestally-powered phone number during the check-in process, or (b) by providing consent through an unchecked opt-in checkbox on the Hotel Partner's direct booking or pre-arrival web form. In both cases, guests receive an automated confirmation message from the Hotel Partner's number acknowledging their opt-in and providing opt-out instructions. Consent is recorded and stored in the Guestally platform, associated with the specific Hotel Partner whose number the guest opted into. Messages are never sent to guests who have not opted in. Consent given to one Hotel Partner does not extend to any other Hotel Partner on the Guestally platform.
Message frequency varies based on guest stay activity. Guests may receive between 2 and 7 messages during a typical hotel stay from the Hotel Partner whose number they opted into. Past guests who have not opted out may receive re-engagement messages from that Hotel Partner no more than once per month.
Message and data rates may apply depending on your mobile carrier and plan. Neither Guestally nor its Hotel Partners charge guests for receiving messages. Standard carrier messaging rates apply.
Guests may opt out of receiving text messages from a specific Hotel Partner at any time by replying STOP to any message received from that Hotel Partner's Guestally-powered number. Opt-out requests are processed immediately, and no further messages will be sent from that number to the guest's phone. Opting out from one Hotel Partner's number does not affect consent status with any other Hotel Partner. Guests may also reply HELP at any time to receive support information.
Guest mobile phone numbers, SMS opt-in consent data, and conversation history are isolated per Hotel Partner. Data collected through one Hotel Partner's phone number is never accessible to, shared with, or visible to other Hotel Partners on the Guestally platform.
Guest mobile phone numbers and SMS opt-in consent data will not be shared with third parties or affiliates for marketing or promotional purposes. Mobile information may be shared with service providers (such as Twilio) solely for the purpose of delivering SMS messages on behalf of the Hotel Partner with whom the guest has a relationship. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by sending an email to the address associated with your account. Your continued use of our services after any modification constitutes your acceptance of the updated policy.
If you have any questions about this Privacy Policy or our data practices, please contact us at: